 |
|
| |
MCM Media commissioned Popcorn to provide a cohesive branding solution for a joint project between Ogilvy Sydney for client Coke to run in Hoyts cinemas nationally during peak summer holiday period. The design challenge was to balance the 3 brands and deliver a sophisticated, high-end feel to match quality content. Translated to web and rebranded for Take 40 Australia for cinema, the production included creating the broadcast brand "The Insider" for ongoing use by Hoyts, the intro sequence, opener/closer + 40 on-screen graphics with lots of variations.
Click above image to Play |
|
|
