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A relatively young player in the boutique agency space, Popcorn Creative has traditionally worked in broadcast design with the creation of titles/idents for content producers and TV stations (having produced over 45 broadcast brands and over 100 complete graphics packages), but the nature of their high quality work has led to the natural progression of their service offering into the TVC space. Creative Director, Matthew Packwood comments on the latest work here "I welcome the diversification into TVC's because it allows me to work more closely across the entire creative process and gives us an opportunity to showcase our talents on a new platform".
The Faith Agency commissioned Popcorn Creative to develop and execute a new Caulfield Summer Racing Festival animated TVC for client Melbourne Racing Club. The campaign creative draws on the creative treatment of animating stills previously executed by Popcorn Creative for the Caulfield Cup. The revised concept was developed by The Faith Agency and the tv component directed and produced by Popcorn Creative.
Fox Sport’s Premier Media Group commissioned to design and produce their 2012 SPEED Channel’s launch promos. The project clearly reinforces SPEED as the authority on motorsports with 24/7 coverage for the 2012 season. The sequences are high-energy, action-packed and encapsulate the new Speed logo and tag line for the 2012 season. Hard-hitting graphics are mixed with treated vision from Speed’s key properties – NASCAR Sprint Cup, World Superbikes, IndyCar, AMA Motocross, FIM Speedway Grand Prix and V8s. The campaign will be broadcast across other FOXTEL and AUSTAR channels including Fox Sports and FuelTV, starting in February.“The project is the first opportunity for SPEED (Channel 505) to develop an isolated campaign that talks to the Australian market,” James Harrison, SPEED’s Channel Manager explained. The campaign is key to the channel’s growth plans and the promo sequences aim to promote the broad calibre of motorsports, exposing the industry to a wider audience. Matthew Packwood, Creative Director at Popcorn said: “We created bold typography utilising the wide screen format to enhance the impact and used fire and sparks in a sophisticated way to give the sequence compelling energy. All in all, we created a dynamic style that matches the new SPEED logo, constantly reinforces brand values and delivers to brief.” The creative process undertaken called for a true understanding of the high-energy motor sports world. Popcorn developed the concept and produced four versions of the promo sequence, as well as providing graphics components for SPEED’s internal use throughout the season. “The creative is dramatic and will leave viewers on the edge of their chairs geared up for the season ahead,” Harrison added.
Fremantle Media’s Spring commissioned Popcorn Creative to produce the broadcast brand and various graphics elements for the Australia Day Celebrates Live concert which aired Live on ABC 3 January 26 2012. The broadcast brand designed by Popcorn Creative is fresh and has broad reaching appeal using non-traditional vibrant colours. Creative Director, Matthew Packwood comments “The design of the logo is traditional in it’s nature, but modern in it’s execution in an explosive finish”.
Popcorn Creative produced the broadcast brand for the History Channel’s new vignette series ‘Lost & Found’. The creative developed by Popcorn complements the high quality content of the series with an opening sequence that delivers the message of unique items passing through time. Warren Brown, who presents the series, is cleverly integrated into the opener alongside important objects that are now housed in the NSW State Library.
The 5 minute ‘Lost & Found’ vignette broadcast brand takes a modern, fresh, fun approach to story-telling, while keeping the historical feel. Popcorn Creative embedded the logo into the story, by motion tracking it into a moving shot of an antique picture frame.
WTFN’s Executive Producer, Ben Ulm, who commissioned the opener commented “I thoroughly enjoyed the collaboration with Popcorn from colour palate to storyboard and delivery. It was a joy seeing the concept come to life. The opening titles achieve much in 12 seconds, traversing time and location as well as conveying a clear premise for the series Lost & Found. The title resolve and logo were exactly on brief. I look forward to working with Matthew again.”
The campaign creative can be seen here on billboards in Melbourne.
The Faith Agency commissioned Popcorn Creative to develop and execute a new Caulfield Cup Carnival animated TVC for client Caulfield Cup. The campaign creative concept was developed by The Faith Agency and the tv component produced by Popcorn Creative to clearly substantiate Caulfield Cup’s claim that it is more than a just a race day. The tv execution cleverly uses animated stills in an epic cinematic style promoting free entry on opening race day, a free concert, the presence of Black Caviar and highlights the social benefits of Caulfield Cup as it kicks off the Spring Carnival season. The design challenge was to make the footage appear more than just super slow motion. Creative Director at Popcorn, Matthew Packwood comments “we used a hyper-realistic look and feel to the animation with an emphasis on high quality, showing aspects from perspectives in places that traditional slow motion cameras would not have allowed us to achieve”. Craig Ford, Creative Director The Faith Agency compliments the campaign result suggesting “Popcorn has pushed the boundaries of what could be done with stills and brought the campaign to life”.
Popcorn Creative was commissioned by Sputnik to create a new animated TVC for their client Spirit of Tasmania. The objective of the ‘Ticket to Adventure’ Competition campaign was to entice customers to book a trip by giving them a chance to win from a fantastic prize pool. The creative idea was developed by Sputnik Agency, and the TV component of the campaign was executed by Popcorn Creative in Melbourne. The campaign very much played on the theme of ‘adventure’, and Popcorn effectively incorporated this into their execution of the commercial. Popcorn took a strong concept from Sputnik, moving footage of the ship, still images of the prizes and Spirit of Tasmania’s recognisable branding and gave these elements a unique treatment which tied perfectly into the theme of the campaign. The solid animation work was deemed to be a great success. Account Director, Kristi Kennedy, described the Popcorn service as; “Very professional, quick turnaround times which was always greatly appreciated by the agency”. The work takes Popcorn Creative into the TVC space and Creative Director, Matthew Packwood comments “I welcome the diversification into TVC’s because it allows me to work more closely across the entire creative process and gives us an opportunity to showcase our talents on a new platform”.
Commissioned by WTFN, Popcorn Creative produced the broadcast brand and full graphics packages for Australia’s new reality tv series the Shannon Supercar Showdown to be premiered on 7Mate end July 2011. The broadcast brand designed by Popcorn Creative seeks to influence more than just motor sports enthusiasts with it’s compelling and powerful opener and graphics. The creative draws on the emotional, physical, psychological and public influences that shape tomorrows young, energetic and ambitious V8 drivers. Popcorn Creative developed a concept to reveal the contestants unique personalities, directed the shoot for opener and delivered the high quality style consistently for all the graphics used throughout the show. WTFN’s Director Production & Development, Steve Oemcke, comments on Popcorn Creative’s contribution to the project “A stellar result that will certainly have everyone talking. All the hard work and dedication has been greatly appreciated”. WTFN’s Head of Production, Stephen Rees adds “Popcorn developed a strong concept to match our brief of appealing to a broad audience. They went above and beyond to achieve that goal, with fantastic results.”
MCM Media commissioned Popcorn Creative to update previous creative treatment whereby they had developed a cohesive branding solution for a joint project between Ogilvy Sydney for client Coke to run in Hoyts cinemas nationally during peak summer holiday period. The new design challenge was to use the broadcast brand previously created and update with new sponsor, balancing the needs of the 3 parties to deliver a treatment that respected branding, demonstrated balance of colours and delivered a sophisticated, high end feel to match quality content. Sponsor mandate required the creative to fulfil a visual solution for the Sony Cyber-shot brand as the sponsor of the campaign, demonstrating the capabilities of the product as a motion capture device. Popcorn Creative developed 2 versions, 1 for cinema and 1 for web detailing the ‘Behind the Scenes’ of the project. The cinema uses dynamic illuminated motion lines in the background and as part of the logo animation and web an even more dynamic integration. The graphics package included the intro sequence, opener/closer + 40 on-screen graphics with lots of variations.
Commissioned by WTFN, Popcorn Creative produced the broadcast brand, full graphics packages for the soon to be premiered series to be aired on the History Channel. The creative process used a stop animation technique and Popcorn Creative executed a comprehensive shoot to deliver a modern stop motion animation style, the result is bold and entertaining, complimenting the host and appealing to the target audience. The work demonstrates Popcorn’s ability to produce high quality broadcast design for the travel/lifestyle market.
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