Popcorn Creative

Geelong Cats – Membership Teaser TVC

renee — Fri, 09 Mar 2012 02:46:56 +0000

Popcorn recently completed a Membership Teaser TVC for the Geelong Football Club in association with Appstar Media. The campaign will run on air from March 2012 and is presently running online at gfc.com.au with the objective of driving membership to new and existing members. It draws on the positioning “Footy Full On!” – a claim the club says won them the flag in 2007, 2009 and 2011 and will take them forward into 2012. Popcorn developed a high quality animation from stills, delivered a high impact typography treatment as well as precision grading to complement the creative concept produced by Appstar Media. ”The animation work and the high quality graphics we produced are testament to Popcorn’s commitment to producing campaigns that engage and motivate” Popcorn Creative Director, Matthew Packwood said.

Click here to view Geelong Cats 2012 Membership Teaser TVC

Tony Robinson Time Walks – WTFN, Highly Anticipated

renee — Mon, 27 Feb 2012 02:22:46 +0000

Popcorn Creative has been commissioned by WTFN to complete the opening titles sequence for their new Tony Robinson Time Walks for Foxtel’s The History Channel. The highly anticipated opener will be aired later this year. The creative is compelling and is considered to be the best work produced by Melbourne Agency, Popcorn Creative during their ongoing relationship with WTFN.

Caulfield Summer Racing Festival TVC – The Faith Agency

renee — Fri, 03 Feb 2012 01:11:12 +0000

The Faith Agency commissioned Popcorn Creative to develop and execute a new Caulfield Summer Racing Festival animated TVC for client Melbourne Racing Club. The campaign creative draws on the creative treatment of animating stills previously executed by Popcorn Creative for the Caulfield Cup. The revised concept was developed by The Faith Agency and the tv component directed and produced by Popcorn Creative.

Click here to view Caulfield Summer Festival TVC

SPEED – Fox Sports, Premier Media Group

renee — Fri, 03 Feb 2012 01:08:50 +0000

Fox Sport’s Premier Media Group commissioned to design and produce their 2012 SPEED Channel’s launch promos. The project clearly reinforces SPEED as the authority on motorsports with 24/7 coverage for the 2012 season. The sequences are high-energy, action-packed and encapsulate the new Speed logo and tag line for the 2012 season. Hard-hitting graphics are mixed with treated vision from Speed’s key properties – NASCAR Sprint Cup, World Superbikes, IndyCar, AMA Motocross, FIM Speedway Grand Prix and V8s. The campaign will be broadcast across other FOXTEL and AUSTAR channels including Fox Sports and FuelTV, starting in February.“The project is the first opportunity for SPEED (Channel 505) to develop an isolated campaign that talks to the Australian market,” James Harrison, SPEED’s Channel Manager explained. The campaign is key to the channel’s growth plans and the promo sequences aim to promote the broad calibre of motorsports, exposing the industry to a wider audience. Matthew Packwood, Creative Director at Popcorn said: “We created bold typography utilising the wide screen format to enhance the impact and used fire and sparks in a sophisticated way to give the sequence compelling energy. All in all, we created a dynamic style that matches the new SPEED logo, constantly reinforces brand values and delivers to brief.” The creative process undertaken called for a true understanding of the high-energy motor sports world. Popcorn developed the concept and produced four versions of the promo sequence, as well as providing graphics components for SPEED’s internal use throughout the season. “The creative is dramatic and will leave viewers on the edge of their chairs geared up for the season ahead,” Harrison added.

Click here to view SPEED 2012 Promo

Australia Celebrates Live – Fremantle Media ‘Spring’

renee — Fri, 03 Feb 2012 01:07:19 +0000

Fremantle Media’s Spring commissioned Popcorn Creative to produce the broadcast brand and various graphics elements for the Australia Day Celebrates Live concert which aired Live on ABC 3 January 26 2012. The broadcast brand designed by Popcorn Creative is fresh and has broad reaching appeal using non-traditional vibrant colours. Creative Director, Matthew Packwood comments “The design of the logo is traditional in it’s nature, but modern in it’s execution in an explosive finish”.

Click here to view Australia Celebrates Live

Lost & Found – The History Channel

renee — Tue, 08 Nov 2011 01:57:58 +0000

Popcorn Creative produced the broadcast brand for the History Channel’s new vignette series ‘Lost & Found’. The creative developed by Popcorn complements the high quality content of the series with an opening sequence that delivers the message of unique items passing through time. Warren Brown, who presents the series, is cleverly integrated into the opener alongside important objects that are now housed in the NSW State Library.

The 5 minute ‘Lost & Found’ vignette broadcast brand takes a modern, fresh, fun approach to story-telling, while keeping the historical feel. Popcorn Creative embedded the logo into the story, by motion tracking it into a moving shot of an antique picture frame.

WTFN’s Executive Producer, Ben Ulm, who commissioned the opener commented “I thoroughly enjoyed the collaboration with Popcorn from colour palate to storyboard and delivery. It was a joy seeing the concept come to life. The opening titles achieve much in 12 seconds, traversing time and location as well as conveying a clear premise for the series Lost & Found. The title resolve and logo were exactly on brief. I look forward to working with Matthew again.”

Click here to view Lost & Found Opener

The campaign creative can be seen here on billboards in Melbourne.

Caulfield Cup Carnival TVC – The Faith Agency

renee — Mon, 22 Aug 2011 04:28:09 +0000

The Faith Agency commissioned Popcorn Creative to develop and execute a new Caulfield Cup Carnival animated TVC for client Caulfield Cup. The campaign creative concept was developed by The Faith Agency and the tv component produced by Popcorn Creative to clearly substantiate Caulfield Cup’s claim that it is more than a just a race day. The tv execution cleverly uses animated stills in an epic cinematic style promoting free entry on opening race day, a free concert, the presence of Black Caviar and highlights the social benefits of Caulfield Cup as it kicks off the Spring Carnival season. The design challenge was to make the footage appear more than just super slow motion. Creative Director at Popcorn, Matthew Packwood comments “we used a hyper-realistic look and feel to the animation with an emphasis on high quality, showing aspects from perspectives in places that traditional slow motion cameras would not have allowed us to achieve”. Craig Ford, Creative Director The Faith Agency compliments the campaign result suggesting “Popcorn has pushed the boundaries of what could be done with stills and brought the campaign to life”.

Click here to view Caulfield Cup Carnival TVC

‘Ticket to Adventure’ Competition TVC – Sputnik, Reality Group

renee — Tue, 16 Aug 2011 01:15:39 +0000

Popcorn Creative was commissioned by Sputnik to create a new animated TVC for their client Spirit of Tasmania. The objective of the ‘Ticket to Adventure’ Competition campaign was to entice customers to book a trip by giving them a chance to win from a fantastic prize pool. The creative idea was developed by Sputnik Agency, and the TV component of the campaign was executed by Popcorn Creative in Melbourne. The campaign very much played on the theme of ‘adventure’, and Popcorn effectively incorporated this into their execution of the commercial. Popcorn took a strong concept from Sputnik, moving footage of the ship, still images of the prizes and Spirit of Tasmania’s recognisable branding and gave these elements a unique treatment which tied perfectly into the theme of the campaign. The solid animation work was deemed to be a great success. Account Director, Kristi Kennedy, described the Popcorn service as; “Very professional, quick turnaround times which was always greatly appreciated by the agency”. The work takes Popcorn Creative into the TVC space and Creative Director, Matthew Packwood comments “I welcome the diversification into TVC’s because it allows me to work more closely across the entire creative process and gives us an opportunity to showcase our talents on a new platform”.

Click here to view Spirit of Tasmania ‘Ticket to Adventure’ Competition TVC

Shannon Supercar Showdown – WTFN

renee — Tue, 19 Jul 2011 04:30:58 +0000

Commissioned by WTFN, Popcorn Creative produced the broadcast brand and full graphics packages for Australia’s new reality tv series the Shannon Supercar Showdown to be premiered on 7Mate end July 2011. The broadcast brand designed by Popcorn Creative seeks to influence more than just motor sports enthusiasts with it’s compelling and powerful opener and graphics. The creative draws on the emotional, physical, psychological and public influences that shape tomorrows young, energetic and ambitious V8 drivers. Popcorn Creative developed a concept to reveal the contestants unique personalities, directed the shoot for opener and delivered the high quality style consistently for all the graphics used throughout the show. WTFN’s Director Production & Development, Steve Oemcke, comments on Popcorn Creative’s contribution to the project “A stellar result that will certainly have everyone talking. All the hard work and dedication has been greatly appreciated”. WTFN’s Head of Production, Stephen Rees adds “Popcorn developed a strong concept to match our brief of appealing to a broad audience. They went above and beyond to achieve that goal, with fantastic results.”

Click here to view Shannons Supercar Showdown

The Hoyts Insider by Sony Cyber-shot – MCM Media

renee — Tue, 19 Jul 2011 04:29:51 +0000

MCM Media commissioned Popcorn Creative to update previous creative treatment whereby they had developed a cohesive branding solution for a joint project between Ogilvy Sydney for client Coke to run in Hoyts cinemas nationally during peak summer holiday period. The new design challenge was to use the broadcast brand previously created and update with new sponsor, balancing the needs of the 3 parties to deliver a treatment that respected branding, demonstrated balance of colours and delivered a sophisticated, high end feel to match quality content. Sponsor mandate required the creative to fulfil a visual solution for the Sony Cyber-shot brand as the sponsor of the campaign, demonstrating the capabilities of the product as a motion capture device. Popcorn Creative developed 2 versions, 1 for cinema and 1 for web detailing the ‘Behind the Scenes’ of the project. The cinema uses dynamic illuminated motion lines in the background and as part of the logo animation and web an even more dynamic integration. The graphics package included the intro sequence, opener/closer + 40 on-screen graphics with lots of variations.

Click here to view The Hoyts Insider by Sony Cyber-shot